Although the Occupy the Rose Parade action was not officially endorsed by Occupy Los Angeles or Pasadena General Assemblies, myself and thousands of others were more than happy at the opportunity to spread the message of the movement at the Rose Parade, an event that would be covered by mainstream and independent media alike. More importantly, however, was the fact that many people who have not been exposed to the message of the Occupy Wall Street movement would be in attendance, and would be able to see the unified, non-violent message that the movement stands for.